Marketing and Content Lead

At Bitprop, we are expanding our marketing capability and are looking for a hands-on, creative, energetic Marketing and Content Lead to join the team. This role is a blend of digital content creation, storytelling, brand-building, and practical marketing execution, with a strong emphasis on on-the-ground community stories and materials that support homeowner acquisition and positive tenant experiences.

You will be the person who captures Bitprop’s work and brings it to life. You will showcase the transformation that our homeowners experience, tell the stories behind each build, produce regular content, and help shape how Bitprop is perceived in the world.

You should be excited about picking up a camera, visiting sites, interviewing homeowners, writing stories, editing short videos, updating the website, and improving the materials our sales and applications teams use every day. Above all, you should care deeply about the people we work with and be motivated by the impact Bitprop creates in township communities. This role is execution-heavy, creative, and mission-driven.

·      Film and photograph Bitprop builds, homeowners, tenants, and community moments

·      Craft stories that communicate Bitprop’s impact across social media, website, and investor channels

·      Produce short videos that are simple, human and compelling

·      Update and maintain Bitprop’s website, including content, layout, visuals, messaging

·      Create marketing collateral that supports homeowner acquisition (flyers, videos, landing pages, FAQs) and smooth rental operations (tenant info videos, homeowner training, lease explanation guides etc.)

·      Work with the COO and Sales Lead to develop messaging that resonates with homeowners

·      Experiment with community-driven outreach (WhatsApp content, group posts, community pages)

·      Manage Bitprop’s social media presence with consistency and quality

·      Build trust in the Bitprop brand through storytelling and transparent communication

·      Track basic marketing metrics (reach, engagement, leads)

·      Iterate quickly (publish, learn, improve)

·      Work independently and proactively, take initiative, suggest ideas, make things happen

·      Keep a consistent pipeline of content flowing out of the business

·      Strong content creation ability (video, photography, editing, storytelling) and experience in a content creation environment for a company or brand

·      Excellent writing and communication skills

·      Experience producing content for digital platforms (Instagram, Facebook, TikTok, YouTube)

·      Ability to engage warmly and respectfully with homeowners in township communities

·      Comfortable being on the ground regularly to visit builds, film, interview etc.

·      Basic website editing ability (Webflow or similar)

·      Highly self-driven and comfortable working with little instruction

·      Strong design eye - able to produce clean, simple, professional-looking assets

·      Ability to manage multiple projects and deliver consistently

·      Cape Town–based, in-office (off Kloof Street, Gardens) with regular visits to project areas (Langa, Eersterivier etc.)

Nice to have:

·      isiXhosa proficiency

·      Experience supporting sales teams with collateral

·      Experience in community-based storytelling

·      Experience using tools like Canva, Adobe Premiere, CapCut, Lightroom, Figma

·      Basic analytics knowledge (meta insights, simple dashboards)